Conservative Fox News commentator Tomi Lahren announced a new line of “Freedom” clothing recently featuring sports bras, leggings, and other gear in star-spangled prints and camouflaged patterns. This new line of patriotic leisure wear comes with one problem: none of it is made in the United States.
Just after the line came out, critics pounced and pointed out that all the “Freedom” wear was made in China.
Lahren and Alexo Athletica CEO Amy Robbins said that ultimately line “aims to be Made in America” and that they are “working towards that,” but cited labor costs and troublesome regulations as reasons for the outsourcing.
The statement from Robbins said, “Due to the increased labor costs and heightened regulations many U.S.-based manufacturers face, we were left with little option but to manufacture overseas to start out… We’re working diligently to bring our manufacturing back home to the US and work with other hardworking companies that pride themselves on integrity and quality.”
Like many American small business owners, Alexo aims to be Made in America. We are working towards that. A message from Alexo CEO Amy Robbins. pic.twitter.com/D09selTIpx— Tomi Lahren (@TomiLahren) August 30, 2019
Lahren made and indignant Instagram post that said she has been accused of being “too ‘controversial’ to have an athleisure line.” Lahren said critics have said “conservatives should just stick to politics and Trump cheerleading,” Lahren said, defiantly, “My response? Watch me. Introducing Freedom by Tomi Lahren by @alexoathletica full line available now.”
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Some have told me I’m too “controversial” to have an athleisure line, that conservatives should just stick to politics and Trump cheerleading. My response? Watch me. Introducing Freedom by Tomi Lahren by @alexoathletica full line available now. #TeamTomi #FreedombyTomiLahren #Alexo #athleisure
The clothing line seems mostly to target Lahren’s conservative supporters, being designed, produced, and promoted with Alexo Athleticwear– a brand best known for something called “concealed carry yoga pants.” Yes, really. Lahren has promoted these and the brand’s other gear designed with self protection concealment in mind.
Lahren has promoted the line by insisting she has been “locked out” of the recent market of athleisure clothing and it encouraged her to make this line for people who are “proud to be an American, proud of their freedom, proud of the country they live in.” Clearly aiming at a conservative base, she says this line is for those who “believe in the Second Amendment.”