Citing the brand’s “performance,” the Hudson’s Bay Company — Canada’s oldest department store, which also owns department stores Saks Fifth Avenue and Lord & Taylor — has removed Ivanka Trump’s fashion line from its website and plans to phase out the products from its stores altogether. The decision to pull Ivanka’s merchandise follows increasing pressure to boycott American brands in response to President Trump’s repeated attacks on Prime Minister Justin Trudeau, as well as his announcement of Canadian tariffs on steel and aluminium.
Official boycotting campaigns such as Grab Your Wallet have targeted companies that do business with the Trump family. These have been linked to the removal of Ivanka Trump’s products from department stores Nordstrom and Neiman Marcus.
Hudson’s Bay cited poor brand performance and did not allude to the boycotts as having any impact on its decision to drop the brand, the New York Times reports that many assume the decision was in response to consumer opinions and negative brand image.
— The Hill (@thehill) July 13, 2018
Social media responded positively to Hudson’s Bay Company’s announcement that Ivanka Trump’s merchandise should be completely out of their stores by this autumn. With hundreds of other brands on offer on Hudson’s Bay website and in stores, Canadian shoppers probably will not even miss Ivanka’s products.
Some took the opportunity to revel in the deckine of Ivanka’s brand.
Wait, I thought she had the best brand. pic.twitter.com/WbDINisXqD
— TinyFingeredFuhrer #GlovesOff (@TinyFingerTrump) July 13, 2018
Will her father take to Twitter to defend her and try to drum up business for her as he has in the past? Will Kellyanne Conway?